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A group of Year 4 students in ADM Visual Communications has embarked on a self-initiated, one-month-long project, VC:UP 2010.

The rationale of the VC:UP 2010 stemmed from a very simple motivation: To rally a bunch of wonderful people from the School of Art, Design and Media from Nanyang Technological University to do something that could potentially better people's lives in a realistic & respectful way - instead of painting sad, romantic stories about people who need help in our society.

Inspired by Sheena Matheiken's original Uniform Project,
we embark on the project with the same motivations:
"Revolutionize the way people perceive ethical fashion and place social responsibility at the center of consumer culture.
Use fashion as a vehicle to make acts of charity more inspired and playful, enabling individuals to rise as role models of style, sustainability and social consciousness."


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THE PROPOSAL

Here's what the VCUP is about:
3 pieces of clothing, 1 month, 1 cause.
We are only allowed to accessorize/layer with items that are
vintage, donated, pre-owned, borrowed in this month.

Duration of project: 1 Nov – 30 Nov 2010

Facebook page: http://www.facebook.com/event.php?eid=160859997275209&ref=ts
Livejournal community: http://community.livejournal.com/vcup2010

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Here lies the crux of the project: helping kids go to school.

Here's what you can do:

1. Donate to our cause.

VC:UP's charity of choice is The Breadline Group, a local non-profit community service that serves the poor and elderly in Singapore. More specifically, VC:UP will be donating 100% of its donations towards school-going children from low-income families in Singapore. For more info on our pledge to the Breadline Group and for information on how to donate, click here.

Donation line closes 7 November 2010. Hurry & help us to support school-going children from low-income families!

2. Participate in spirit.

Pledge with us by simply abstaining from purchasing any apparel and/or fashion item for a month. Unsustainable consumerism and our generation's culture to consume, purchase and buy our way through life is causing our planet's resources to deplete at an alarming rate. A small change to our lifestyles will go a long way in changing this.

3. Spread the word.

Like all good things, VC:UP needs to get out there. Tell your family and friends; let your colleagues and Facebook acquaintances know. This project is ultimately about us helping these children, so any and all publicity would be absolutely welcome.

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Today, we are consuming twice the amount of what Earth can reproduce. This is dangerous. But we still have a little bit of time to undo the mess we have made of our world today. We stand at the gap, where we could be the catalyst for change.

By changing our spending habits and lifestyle - even by just a little -, we can go a huge way in long-term sustainability. It is in this that we can have a direct impact on making this world a better place. This UP leverages on this fact: what if - in an act to counter a consumerist culture - we can simultaneously help people in our society who are left behind?

Welcome to the VC:UP 2010.

November 30th, 2010

Last Day!

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Time to say goodbye.

(I’ll be back with my missing pics~)
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 Oh~
such weather, listen to the raindrops patter silently with the cold heartbeat on the floor of my melancholy…

Week 4!

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*argh* I know that I’m really bad at posing…

photo credits: hera, jemima

Week 3 (15th–20th)

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 MIA since forever~ 
2 Sunday pics are missing, will upload them when found…! (panic panic)
photo credits: singying, hera

November 29th, 2010

Hi all, just a quick post to announce that our wonderful student Auditor, Jill,
has gotten the VCUP 2010 bank account up!
You may now donate in any of the following ways:

POSB Bank Transfer

All donations may be directed to
POSB Savings 248-44079-1

We also accept Paypal, cash and cheque donations.Collapse )

Thank you! Keep the support & donations coming in - we can make it happen!

(To find out more about our adopted charity, Breadline, & how the VCUP 2010 is working
to support school-going children from low-income families in Singapore, please click
here.)

Day 28

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Day 27

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Day 26

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